It’s amazing what everyday things we see consist of design. We’ve grown accustomed to it and its a part of our everyday life without even knowing or consciously thinking about it. There are many facets to design. Paul Rand said, “design is so simple, that’s why it is so complicated.” Design is complicated! Everything that goes into it is complicating: placement, orientation, colors. If one thing is off, the whole design is off. As well as design isn’t just paper and websites, it’s also fashion, buildings, interior, exteriors. Design makes up a lot of different professions, but each profession looks at design differently.
There is repetition everywhere. I enjoy repetition because it creates a sense of order even if it’s all over the board. It’s easy to look at and doesn’t make you think hard. Scale can be either objective (exact/literal) or subjective (impressionist).
Balance in design is the relationship among elements on the page. Its about even distribution and proportionality in space. Balance can be tight or loose, static or dynamic and creates stability. We can use contrasting size, texture, color, value, and shape.
I think rhythm is a harder concept to portray. It is a strong pattern displayed across the canvas. Rhythm in music makes more sense to me than does rhythm in art. I never really thought about rhythm, so it would something that I would love to get good at because I think it creates a lot dynamism and movement which can really please the eye.
Scale can be either objective or subjective. Objective: scale of a literal object. Subjective: Ones impression of an object size. Contrast in size creates a sense of tension, depth, and movement Small receded, large moves forward.















